ROLE: Creative Direction
Cam Kirk Studios is the brainchild of creative entrepeneur, Cam Kirk. As a staple within the Atlanta community, the studio averages over 500 appointments a month. Alongside being a community forward operation and platform, the studio has developed into a media company—highlighting creatives and spotlighting talent in Atlanta.
Our role was to lead on creative direction for the studio and executing on the vision set in place by Cam Kirk. Ranging from services such as branding, social media marketing, graphic design, event production, fashion design, video production, web design, and building multiple legs within the Cam Kirk Studios umbrella.
Project: Two Is Better Than One Campaign
Cam Kirk Studios began a promotion that allowed clients to book their second hour at the studio half off. We developed a marketing campaign to attract clients to utilize this promotion.
It was my role to provide creative direction, production, copy, and graphic design.
Project: Black Creative Power
For Black History Month, we decided to create product that reflected the postive impact black creatives have had since the civil rights movement. In 2022, Black creatives have more opportunities to showcase their work and promote the culture now than ever before. To celebrate and acknowledge the progress that has been made and what we will continue to contribute, Cam Kirk Studios is highlighting “Black Creative Power” for Black History Month. We spoke with four influencers who are breaking barriers in different industries about the power they hold as pillars in the creative world.
The process of booking an appointment with Cam Kirk Studios is vital for not only the user but for the studio itself. We asked ourselves, how do we allow clients to have a full understanding of what they are booking without having to leave their home, especially after the effects of COVID-19? Our solution was to use 360 photography to create a virtual tour for the studio. Users can fully see the main studio, private suite, guest lounge, Creators Lab, and dressing rooms all with the click of a button. Click the embed below to experience for yourself.
Project: Web + App Design
At the start of 2022, we led the charge on the redesign of the Cam Kirk Studios website and app. We made a focus on designing a mobile-friendly app so that users can enjoy from the comfort of their phone. Styling choices were led by the idea of evoking a brand that is bold, fun, and youthful.
Project: The Omar Mitchell Gallery
The Omar Mitchell Gallery is an homage to Atlanta photographer and designer Chilly-O. Over the years, Chilly-O has been highly regarded as a mentor and trailblazer within the art industry, maintaining a reputation as a positive influence for creatives. In his honor, The Omar Mitchell Gallery will serve as a platform and launching pad for the art community.
Each quarter, Cam Kirk Studios selects a new artist to showcase from an application pool. With each selection, the studio allows the artist to showcase their work inside of the private suite and receive free studio time during their residency. Selects also have the opportunity to sell their work to interested parties while also having an artist launch event.
We were charged with leading the full execution of The Omar Mitchell Gallery from end to end. We provided web design, marketing materials, rollout strategy, content creation, and event production.
Project: Night School
Night School is a free, multidisciplinary creative workshop where aspiring creative entrepreneurs learn, connect, and engage with established professionals in their respective fields of interest.
We wanted to find a way to make Night School more accessible to, not only students in Atlanta, but to everyone across the globe. Our solution was to provide a livestream and metaverse component to Night School’s pre-existing structure. Along with that, to improve the selection process of students, we implemented an application process for each class.
Project: Studio Sessions
Studio Sessions is a visual series interviewing the leading voices in music accompanied by a staff-selected playlist. Artist interviews are our way of captivating the story of our favorite artists, undercover and established, while highlighting their come up and revealing interesting facts and tips to success.
It was my responsibility to facilitate the acquisition of artists for each video, conduct the interview, develop social media strategy, and design thumbnails for digital marketing purposes.
Project: Camera Care Kit
The Camera Care Kit is an essential to photographers for cleaning camera lenses and optical equipment. The kit includes 8 different care tools to keep your camera lenses spotless and fully functional. This kit is useful for photographers of all expertise and is compatible with all lens models. The kit can easily be stored in a camera bag making it ideal for traveling creatives.
It was my responsibility to lead on creative direction for the marketing of the camera care kit. Along with that, I lead on building the pipeline to multiple retail partners such as Walmart, Amazon, Social Status, PPR and KEH.
Project: The Crew League
The Crew League is a First-of-Its-Kind unscripted reality competition series where celebrities and their "crews" face off against each other for bragging rights and a grand prize!
For season 4, Cam Kirk Studios and The Crew League parternered for attendees to experience a photobooth installation.
Project: Camk Kirk Studios’ 5 Year Anniversary
Project: Back To School Campaign
For back to school time, we created a marketing campaign to drive studio bookings for college students. We incorporated and represented every college located in Atlanta and gave each school a specific discount code in order to track metrics.
Project: Midterm Elections Campaign
Oftentimes, many voters are not aware of the impact of each seat or position during midterms. To make this information as accesible as possible, we developed a campaign that breaks down every position and how to vote.
Project: Social Media Strategy