Elliott McKnight is a Creative Director based in Brooklyn, NY.

ROLE: Creative Director

To celebrate the launch of the limited-edition BACARDÍ Reserva Ocho Sherry Cask Finish rum, Cam Kirk partnered with Barcadi to unveil an original, innovative digital art piece that is up for blind auction as an NFT (non-fungible token).

Proceeds from the NFT sale went directly to benefit the brand's “Backing the B.A.R.” initiative with the NAACP. The NFT is a one-of-a-kind collection of multiple digital items — video, audio, and photos from the shoot with the new BACARDÍ Reserva Ocho Sherry Cask Finish bottles at Cam Kirk Studios.