Elliott McKnight is a Creative Director based in Atlanta, GA.

ROLE: Installation Design, Programming, Marketing

A Ma Maniere partnered with Adidas & Educated Guess to conduct a “pop-up school” based around footwear design. The premise of the workshop was to allow the local Atlanta community to see the process of what it means to be a footwear designer. 

Two designers from Adidas’ HQ helped guide the student group through a design session that included how to make a design brief, moodboard, concept and sketching. For example, the students had to figure out a hypothetical question: What if Cartier wanted to create an NMD with Adidas- what does that look like and why.

Below are images showcasing the work produced during that time.