Elliott McKnight is a creative strategist based in Brooklyn, building AI-native creative systems at the intersection of culture, technology, and craft. As a Creative Strategist at Meta Creative Shop, he turns one-off creative into repeatable, AI-powered frameworks and helps enterprise teams adopt new ways of making, across industries from auto, beauty, retail, telco, and entertainment.
He came up as a maker and creative director before he was a strategist. His strategy is grounded in craft. Over the past decade he has directed and produced work with Nike, Adidas, Jordan Brand, Red Bull, Mountain Dew, Twitch, and Atlanta United, grew a content studio to more than 500 bookings a month as Creative Director at Cam Kirk Studios, and built brand and experiential programs that turned culture into commerce.
His independent practice runs alongside the client work. He writes a newsletter on AI, creativity, and culture for an audience of more than 8,000 readers. He was an artist in residence in the Public Art Futures Lab, a program partnered with Microsoft and Fulton County Arts and Culture, producing a series of 360-degree video experiences shown on A&E Atlanta's digital signage. He co-created Publik Library, an open-source creativity initiative featured in Design Milk, and founded research and development, a community and immersive-experience practice built to connect and support the early-adopter community.
Across all of it, one idea holds: every medium is an instrument. Strategy is the foundation, and the making is the point.