Role: Creative Direction, Brand Strategy, Event Production
APB YOU blends education and exposure to new concepts by infusing them with the interests of our community. APB YOU places personal growth of the consumer at the center.
I adapted the brand strategy and direction for the APB YOU brand. Our main areas of focus were on community engagement, strategic partnerships, marketing, brand strategy, including direction of style guides, brand guidelines, and brand vision for the short and long term.
Below are examples of work produced.